History of the MAC&CO

2018

2017
  • Sep
  • * 제7대 이사장 오정희 취임
  • Feb
  • * 직접판매공제조합 이사회 및 정기총회
    201802
  • Jan
  • * 조합 회원사 사장단 신년인사회 개최
    201801

2017

2017
  • Dec
  • * 조합 회원사 실무자 간담회 실시
    201712
  • * 2017 맥코 주부서포터즈 3기 시상식
    201712
  • * 고3(사회초년생)대상 소비자피해예방교육 실시
    201712
  • * 정보취약계층 어르신 대상 소비자피해예방교육 실시
    201712
  • Nov
  • * 창립 15주년 회원사와 함께하는 사랑나눔 기부행사 실시
    201711 201711
  • Oct
  • * 회원사 사장단간담회 개최(9월 6, 15, 19)
    201710
  • * 조합 지하철 스크린도어 광고 진행
    201710
  • * 2016 대학생 서포터즈 2기 발대식 개최
  • May~Jun
  • * 어르신 소비자피해예방 교육 실시
    201705
  • May
  • * 회원사 법무담당자 간담회
    201705
  • * 공정위.특판조합 공동 소비자피해예방 홍보물 제작·배포
    201705
  • Mar
  • * '방문판매법제 선진화를 위한 정책 특별심포지엄' 후원
    201703
  • * 소비자배포용 시리즈별 홍보영상물 제작
    201703
  • Jan
  • * 조합 회원사 신년 인사회 개최

2016

2016
  • Dec
  • * ‘Member direct selling’ Radio campaign (MBC, KBS, SBS, TBS, YTN)
  • * Provided education for high school students on preventing damages
    201612
  • * Held a Meeting for staff and Prevention of False/Exaggerated Advertisement
    201612
  • * ‘Love – sharing Relay’ donation for the 14th anniversary of MAC&CO (Jumong Rehabilitation Center)
    201612
  • Nov
  • * Hold the seminar for the Protection individual information privacy
    201612
  • Oct
  • * MAC&CO Member CEO meeting
  • Sep
  • * Supported "On-site Service", education and counseling policy for public welfare in Seoul cityhall
    201612
  • * ‘Love – sharing Relay’ donation on Korean Thanksgiving Day
    201612
  • Aug
  • * Got a Grand-Prize Certificate for its Web-compatibility authorized by Korea Internet & Security Agency
    201612
  • Jul
  • * Provided “Senior Consumer Education” to prevent damage (Co-hosted with Seoul cityhall)
    201612
  • Jun
  • * Distributed brochures for infomation have-nots.
  • * Produced Precaution Videos for ‘illegal pyramid schemes’
    201612 201612
  • * Produced Web-toon of precautious contents for ‘Fund-Raising Business Without Permission’
    201612
  • * MAC&CO Member CEO meeting (6/24, 7/5)
    201612 201612
  • May
  • * Police investigations commander training for eradicating illegal pyramid.
  • * Held the 2nd ceremony for University Student Supports.
  • * Provided “Senior Consumer Education” to prevent damage (implemented in 8 cities, 900 participants)
    201612
  • Apr
  • * Special Lecture of "The Present and future of the direct selling industry." Special Lecture.
  • Mar
  • * Provided “Senior Consumer Education” to prevent damage.

2015

2015
  • Oct
  • * Love – sharing Relay’ donation for the 13th anniversary of MAC&CO.
    * Held the starting ceremony for University Student Supports.
  • Nov
  • * Activated standing riposte body for misuse of MLM(MAC&CO, KSSFC, and KDSA).
  • Oct
  • * Campaigns Advertising for university students.
    * Donation of all MAC&CO Employees for Unification Sharing fund.
  • Sep
  • * 7th seminar of member companies.
  • Aug
  • * MOU with Police Investigation Institute for eradicate illegal activities.
    * MAC&CO Member CEO meeting.
  • Apr
  • * 2015 Education on health functional labelling and advertising.
  • Mar
  • * 6th seminar of member companies.
  • Feb
  • * Consumer education for senior citizens.

2014

2014
  • Dec
  • * Research on 『Effects of Growing Economic Analysis and between the direct selling industry and SMEs』
  • Nov
  • * Free consumer damage prevention education services for senior high school students and senior consumers.
  • Oct ~ Dec
  • * MAC&CO Advertising Metro & Board ad in the second half.
    * Opened the forum for issues in the current direct selling industry and development scheme thereof.
    * Advertisement in subway trains for the second half of the year.
  • May / Sep
  • * 5th ~ 4th seminar of member companies.
  • Mar ~ May
  • * Held UCC competition with a slogan "Message about Member Direct Selling"
  • Mar
  • * Distributed brochures for infomation have-nots.
  • Feb
  • * Distrbuted posters and brochures for providing infomation about illegal pyramid schemes which targeted uni-versity students.
  • Jan ~ Oct
  • * Radio campaign for preventing con-sumer damages.

2013

2013
  • Nov
  • * Offered the 3rd MAC&CO breakfast seminars.
  • Sep
  • * Opened the forum for issues in the current direct selling industry and development scheme thereof.
    * Advertisement in subway trains for the second half of the year.
  • Jun
  • * Offered the 2nd MAC&CO breakfast seminars.
  • Apr
  • * Selected the term “member’s direct selling” to change multi-level marketing.
  • Mar
  • * Published the “English version of white paper” for the MAC&CO.
    * Produced and distributed posters and leaflets for “Always be aware of deception!”
    * Offered the 1st MAC&CO breakfast seminars.
  • Feb
  • * Invited the public for an idea for a new term to change multi-level marketing.
  • Jan
  • * Radio advertising campaign to help to protect consumers from damages.
    * Reward system for illegal pyramid report.

2012

2012
  • Dec
  • * Produced and distributed posters for preventing damages by illegal pyramid Scheme Operators
  • Nov
  • * Held a tenth anniversary ceremony
    * Published the Tenth Anniversary White paper on Mutual Aid Cooperative for Direct Selling
  • Oct
  • * Produced and distributed the Consumer Protection Guidebook
    * Produced the Guidebook for new member companies
    * Held a forum for direct selling naming and re-build up of definition of end-consumer
    * Subway campaign
  • Apr
  • * Initiated the MAC&CO mobile service
    * Held a policy meeting for the amended DDSA
    * Produced and distributed a video for providing information about illegal pyramid Scheme Operators which targeted university students
  • Mar
  • * Placed Banner advertising for consumer protection in portal sites for job seekers
  • Jan
  • * Radio campaign about the consumer protection campaign
    * Implemented a Reward System for reporting illegal Pyramid Scheme Operators

2011

2011
  • Dec
  • * Campaign for consumer damage prevention training
    * Distributed guidebooks on consumer protection and mutual aid programs
    * Provided information to university students on preventing damages
  • Oct
  • * Provided information to elderly consumers on preventing damages
  • Sep
  • * Subway campaign ADs
  • Mar
  • * Held a Workshop for member companies
  • Jan
  • * Implemented a Reward System for reporting illegal Pyramid Scheme Operators
    * Radio campaign ADs about the consumer protection campaign

2010

2010
  • Nov
  • * Campaign for consumer damage prevention training
  • Sep
  • * Subway and bus campaign ADs
  • Jul
  • * Promotions for Consumer Damage Prevention
  • Jun
  • * Radio Advertisements
    * Implemented a reward system for reporting pyramid schemes

2009

2009
  • Oct
  • * Implemented a reward system for reporting pyramid schemes
  • Sep
  • * Subway and bus campaign ADs
  • Apr
  • * CEO Workshop for developing directing selling
  • Jan
  • * Radio commercial in TBS

2008

2008
  • Dec
  • * Commercial ands in cable TV programs
  • Nov
  • * Subway commercial
  • Oct
  • * Affiliation MOU with Samsungcard Co., LTD.
  • Aug
  • * Consumer damage alert to unregistered MLM companies
  • Jul
  • * Consumer damage prevention session
  • May
  • * Radio Commercial for understanding about consumer indemnity system in TBS (Seoul Traffic Boardcasting System)
    * * Gave a talk on how to protect damages against offence to university students
  • Mar
  • * 백서 영문판 발간* Published "White Paper on Mutual Aid Cooperative for Direct Selling" in English
    * Hosted 2007 Performance Seminar
  • Feb
  • * Supported Seminar on Policy Line of Direct Selling Regualation

2007

2007
  • Dec
  • * Gave a Long-filled charity concert
  • Nov
  • * Subway Commercial in Seoul
  • Sep
  • * Published White Paper on Mutual Aid Cooperative for Direct Selling
  • Jul
  • * Launched Preliminary Inspection Program
    * Hosted Seminar on Implication fo market-friendly regulations
  • Jun
  • * Established Direct Selling Dispute Counselling Center
    * Subway Commercial
    * Published Consumer Indemnity and Prevension Case Report
  • Apr
  • * Hosted seminar on tasks and prospects of MLM

2006

2006
  • Dec
  • * Subway commercial
  • Nov
  • * Open DS(Direct Selling) Academy
  • Oct
  • * Hosted seminar on 『 Digital Society and New Paradigm of Distribution Industry 』
  • Sep
  • * Practical Education for Direct Selling Experts
    * Subway commercial in Seoul and major cites
  • Aug
  • * Hosted 『Seminar on Explanation and Comprehension of Door-to-Door Sales, etc. Act 』
  • Jun
  • * New CI
  • Feb
  • * Supported 『 Announcement of Code of Conducts for Direct Selling Industry 』
    * Supported 『 Prospects and Development of the Consumer-oriented Advanced Distribution Industry 』

2005

2005
  • Nov
  • * Conducted Education on Correction Order to Violators of Door-to-Door Sales, etc. Act
    * Subway commercial
  • Oct
  • * Hosted 『 Seminar on Distributor Policy and Research on its Regulation Equity 』
    * Participated in '12th Conference of the World Federation of Direct Selling Associations
  • May~Jul
  • * 『 Now Buy Faith 』TV commercial in 3 Major Boardcast Stations
  • Mar
  • * Launched the Coperative Webzine [ Direct Selling Plaza ]
  • Feb
  • * Hosted 『 2004 Performance Seminar 』
  • Jan
  • * Distributed 500,000 copies of leaflet with the title of ' Illegal Point Marketing, Out ! '

2004

2004
  • Dec
  • * Hosted 『 Seminar on Direct Selling Industry Development Poilcy 』
  • Sep
  • * Supported Member Training under Health Food Act
  • Apr
  • * Agreements to Support the Revitalization of Korea Fair Competition Federation CP Implementaion
  • Mar
  • * Established Online Education Site [ Direct Selling Institute ]
  • Feb
  • * Hosted 『 2003 Performance Seminar 』

2003

2003
  • Nov
  • * Hosted '1st Challenge on Global Research Seminar' (Japan Tyoko)』
  • Jan
  • * Commenced Real-Time Guarantee System
    * Opened ' illegal Multilevel Marketing Report Center '

2002

2002
  • Dec
  • * Established the Cooperative