Corporate Identity(CI)



A consumer is the center of the world sought by MAC&C0. To launch as the Direct Selling Mutual Aid Cooperative in 2002 many accomplishments have been achieved. In 2006 our name was changed to MAC&CO and our CI was also newly created.
This shows that consumers make up the foundation in the center of MAC&C0.


Color & Images

The major colors used in the CI are dark blue and dark green. By utilizing lower case letters and a text style that is smooth with a comfortable and a more friendly feeling was attempted to be delivered.

  • As a color that symbolizes trust and hope,
    dark blue represents the future orientated management ideology and philosophy of MAC&CO.
  • The dark green color represents life force, comfort, stability etc.,
    and portrays MAC&CO as a corporation gaining trust and being at one with the consumers.